The product’s impact and effect on the audience P5(a)

The consumption of media texts has an effect or influence upon the audience. It’s normally considered that this effect is negative. Audience are passive and powerless to prevent the influence. The power lies with the message of the text. 
Elle magazine is very popular among women of all ages. Main categories featured in Elle are runway, fashion, hair and beauty, pop culture, life and love. Elle is now the world’s largest fashion magazine, it has over 4.8 million readers per month. It also operates 42 international editions in over 60 countries. Elle’s content consists of fashion it's ins and outs, who’s wearing what, where can you buy the latest trends. It includes a lot of advertisement. Posters advertising related products such as makeup, shops, beauty etc. As all magazine Elle sticks to the same style production for each issue. A title filling the top of the page, a celebrity poses across the whole page, with the colour scheme staying the same though the cover with a main ‘headline’ to make the reader want to buy it.

Elle magazine publishes stories about many famous people who makes something significant or just simple steps to move on in their difficult life. Readers of Elle magazine usually take an example from them and try to copy their behaviour. For example, the issue of Elle where they published a story about Katy Perry who broke up with her boyfriend was really successful. People called Katy a role model for them and they copied her how to move on. This is what one popular resource told us about article about Katy Perry in Elle magazine: As for being a role model, the 27-year-old says, “I have no regrets… I’m not going to be everything to everyone. I can’t tell a person when it’s time for them to have sex. Or if they should have a cigarette… But I try to live my life with a lot of integrity, and, hopefully, that sends a message.”
Information is taken from http://www.idolator.com/6776651/katy-perry-elle-cover

Meaning
The media always has am impact on the potential audience. People find themselves a role models and try to copy their actions and do everything like them. They think that if popular people are doing something that means that it's normal and people start doing the same.

Purpose

 For the company that means that they have to be careful with information which they are publishing to pretend the misunderstanding among potential audience.