Market Position P1(d)

Market position
Lagardère Publishing company division (The world’s second-largest publishing conglomerate with a revenue of 2, 273 billion EURO as of 2009) are France’s largest publishers (including publishing houses such as Grasset, Fayard, Stock, Calmann-Lévy, Lattès) and those of Great Britain (including Octopus, Orion, Hodder, Headline, Little Brown), while being at position number 2 in Spain (Amaya) and number 5 in the USA (including Grand Central Publishing, Little Brown).
Revenue €7.370 billion (2012)
Operating income €339 million (2012)
Profit €207 million (2012)
Total assets €9.360 billion (end 2012)
Total equity €2.991 billion (end 2012)
Employees 24,068 (FTE, average 2012)
Source: http://en.wikipedia.org


Market position of Elle Magazine
Elle magazine is one the product which the Lagardere Group produces worldwide.
In 2012, ELLE was read throughout the world, every month, by 21 million readers. This magazine sells 6.6 million copies a month, which comes to 85,000 article pages, 51,700 advertising pages and on the internet it has 28 sites with almost 22 million unique visitors and 178 million page hits.

Information is taken from:
http://www.lagardere.com
http://www.inaglobal.fr
http://www.mediadb.eu


Hachette Filipacchi Medias has lots of competitors which market positions are lower or higher. 
One of the competitors is Bauer. Bauer Media Group print shops produce magazines, catalogues, brochures, booklet. As well as Lagardere they divides their businesses into few institutions to operate their services more properly. Below we can see their sells and market position.

Information is taken from http://www.bauermedia.com

It's obvious that Lagardere group is more profitable and more popular in the market than Bauer. 

IPC Media Ltd is the next competitor. International Publishing Corporation a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom. They sell a huge range of different magazines worldwide as well as Lagardere group and they are one of the main Lagardere's competitor. The article which  found on the official IPC's website says that "IPC Media consolidated its position as the leading consumer magazine publisher by both volume and value and outperformed the market" that means that their magazines became more popular than others. On the newsstand, IPC Connect’s share of the women’s weekly market rose 1.0% to 23.9%. In the women’s weekly lifestyle sector, IPC’s volume share of the market rose to 50.7%, up 0.5%.
Information is taken from http://www.ipcmedia.com

Conde Nast Publications. Condé Nast, a division of Advance Publications, is a mass media company headquartered in the Condé Nast Building in New York City. The company attracts more than 164 million consumers across its 20 print and digital media brands. Furthermore, they produce Vogue magazine which is the main competitor of Elle Magazine. As its official website tells us Condé Nast retains its leadership position on the market by creating over 100 000 printed pages annually. Its global circulation exceeds 34 m copies. Also Condé Nast Publishers represents a pool of 130 magazines, over 153 ml. readers in 23 countries plus 90 website with 47 millions of visits per month. As we can see Conde Nast's magazines as popular as Lagardere's and take one of the leading position in the market.
Information is taken from https://www.condenast.ru

Immediate Media Company Limited is the next competitor. It is a combined publishing house containing the former assets of Origin Publishing, Magicalia and BBC Magazines. They operate their business since 2011 therefore their market position is unstable and incomparable with Lagardere Group.
Information is taken from http://en.wikipedia.org/wiki/Immediate_Media_Company

Dennis Publishing is also competitive company. It is an independent publisher founded in 1974. The company's top line, excluding joint ventures, grew 7.1% from 2010, to £69m in 2011. As we can see it's also lower than Lagardere.
Information is taken http://www.mediaweek.co.uk
Meaning
Market position helps to analyse the position of the magazine among the competitors and to compare brands between each other. The market position influences the popularity of the brand between customers and make them trust information which is published in the magazine.
Purpose
Market position of the magazine is used to find out about competitors and to supervise the progress and popularity os the magazine.