Products
The group once covered a broad range of industries but is now largely focused on the media sector, in which it is one of the world’s leading companies.
It is structured around four main business lines: its book and electronic publishing division (Lagardère Publishing) includes the major imprint Hachette Livre; while the Lagardère Active unit encompasses newspaper, digital media and magazine publishing (including Hachette Filipacchi Médias), radio and television broadcasting and production and advertising sales. Lagardère also holds a 7.5% stake in EADS. Lagardère owns publisher Hachette Filipacchi (magazines Elle, Premier, Car & Driver, etc.), radio Europe 1, Europe 2 in France, 18 radio stations in various cities in Europe, etc.
It is structured around four main business lines: its book and electronic publishing division (Lagardère Publishing) includes the major imprint Hachette Livre; while the Lagardère Active unit encompasses newspaper, digital media and magazine publishing (including Hachette Filipacchi Médias), radio and television broadcasting and production and advertising sales. Lagardère also holds a 7.5% stake in EADS. Lagardère owns publisher Hachette Filipacchi (magazines Elle, Premier, Car & Driver, etc.), radio Europe 1, Europe 2 in France, 18 radio stations in various cities in Europe, etc.
As much products and services Lagardere Group presents to the world as much profit they may get and as more popular they became worldwide. This helps them to attract more customers with different needs and satisfy them.
Lagardere publishing produces books and magazines which are popular worldwide. They have the third largest company Hachette Livre.
Lagardere active has around 6 business segments. One of them is magazine publishing which makes Elle magazine which I want to investigate. Furthermore lagardere active operates radio, TV channels, audiovisual production, digital activities and advertising sales.
Lagardere services is involved in Press Distribution and Travel Retail. They get profit from magazines and huge numbers of duty-free shops.
And the last institution that lagardere has is Lagardère Unlimited It is a sports and entertainment company active in six business activities: content production and broadcast rights management, marketing rights and associated products, event production and management, talent representation, venue consulting, and management of sports academies and front-ranking sports clubs.
Meaning
Lagardere offers great number of products and services all around the world. That means that they are successful organisation who may be aimed to the different markets and they are able to compete with other big organisations.
Purpose
Big number of products and services help to increase the revenue of the company and differentiate themselves on the competitive market.
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