Operating model
Lagardère, a world-class diversified media group operates in around 30 countries and is structured around four distinct, complementary divisions:
Lagardère Publishing
The world's third-largest trade-book publisher for the general public and educational markets (first in France and second in Spain and in the United Kingdom and fourth in the United States), Lagardère Publishing is a federation of publishing houses united by common management rules and a concerted effort to expand digital activities.
Lagardère Services
Lagardère Services is involved in Press Distribution and Travel Retail, with operations in more than 20 countries across Europe, North America and Asia-Pacific. It has 4,000 sales outlets in 140 airports and more than 700 train stations selling cultural and leisure products, local services, luxury and duty-free goods, specialized concepts and fast food.
Aelia is a subsidiary of Lagardère that manages 270 duty-free shops in France, the United Kingdom, Poland, Ireland, and Spain. In 2013, Aelia had sales of over €1,100 million.
Lagardère Active
Lagardère Active is a French media company structured around 6 business segments: magazine publishing (Elle, Paris Match, Le Journal du Dimanche, etc.), radio (Europe 1, Virgin Radio, Radio ZET, Jacaranda 94.2 etc.), TV channels (Gulli, MCM, Mezzo, etc.), audiovisual production, digital activities (Doctissimo, Elle.fr, etc.) and advertising sales.
Lagardère Unlimited
A Sports and Entertainment company, Lagardère Unlimited is active in six complementary business activities: content production and broadcast rights management, marketing rights and associated products, event production and management, talent representation, venue consulting, and management of sports academies and front-ranking sports clubs.
Different institutions in one company help to produce more services and products and achieve more objectives. Each part of the Lagardere has management teams which help to operate each company and make its products as popular as it possible. Further, separation between different institutions in one company helps to earn more profit and make the production process more organised.
Lagardère, a world-class diversified media group operates in around 30 countries and is structured around four distinct, complementary divisions:
Lagardère Publishing
The world's third-largest trade-book publisher for the general public and educational markets (first in France and second in Spain and in the United Kingdom and fourth in the United States), Lagardère Publishing is a federation of publishing houses united by common management rules and a concerted effort to expand digital activities.
Lagardère Services
Lagardère Services is involved in Press Distribution and Travel Retail, with operations in more than 20 countries across Europe, North America and Asia-Pacific. It has 4,000 sales outlets in 140 airports and more than 700 train stations selling cultural and leisure products, local services, luxury and duty-free goods, specialized concepts and fast food.
Aelia is a subsidiary of Lagardère that manages 270 duty-free shops in France, the United Kingdom, Poland, Ireland, and Spain. In 2013, Aelia had sales of over €1,100 million.
Lagardère Active
Lagardère Active is a French media company structured around 6 business segments: magazine publishing (Elle, Paris Match, Le Journal du Dimanche, etc.), radio (Europe 1, Virgin Radio, Radio ZET, Jacaranda 94.2 etc.), TV channels (Gulli, MCM, Mezzo, etc.), audiovisual production, digital activities (Doctissimo, Elle.fr, etc.) and advertising sales.
Lagardère Unlimited
A Sports and Entertainment company, Lagardère Unlimited is active in six complementary business activities: content production and broadcast rights management, marketing rights and associated products, event production and management, talent representation, venue consulting, and management of sports academies and front-ranking sports clubs.
Different institutions in one company help to produce more services and products and achieve more objectives. Each part of the Lagardere has management teams which help to operate each company and make its products as popular as it possible. Further, separation between different institutions in one company helps to earn more profit and make the production process more organised.
The information is taken from http://en.wikipedia.org/wiki/Lagardère_Group
Meaning
Lagardere Group segment their potential markets into different groups and attract more people to use its services and sell product to them.
Purpose
This segmentation helps Lagardere to attract more people and increase the number of sales. Also its market position is really high because they offer much more services and products than their competitors all around the world.
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