The main advantage of a competition is that every competitive company tries to work better than others therefore the production increases and services and products improve. Also the teamwork in the company become better because of competition. Workers work as a one team to compete other company and to get more profit from sells. However, competition can create stress for the employees and the production may be decreased because of it. Furthermore, the price which the company charge is limited by the extent of the competition and also the range of services and the nature of the product they sell is influenced by the level of competition.
Elle competes with Vogue and In Style magazine. Vogue circulates 1.25 million issues where Elle circulate with 1.1 million at the same time In Style has 1.8 million in circulation in the US. In the UK Glamour magazine is the largest Elle’s competitor with 500000 in circulation. Elle has just 200000 in circulation. Glamour focuses on fashion as well as high street fashion which Elle may focus on but not excess unlike Glamour. The prices are also different. Glamour costs £2 and Elle costs £3.80. It’s a large difference. These two magazines offers different themes and they are sold in different place but anyway they still competitors.
Meaning
Competition is important for every big companies. It means that one company is trying to work better than the similar one on the one potential market with one audience. For Elle magazine competition means that they need to attract as much customers and markets as it possible and aware more people to buy the magazine. They use different methods such as opening new lines such as "Elle Girl" for teenagers or "Elle decor" for other market. Also they try to attract more people to purchase the magazine with the bright advertisements for instance, on the billboards or on TV.
Purpose
The purpose of competition is better quality of the product all the time. The editors of the competitive magazines try to bring some innovations in the magazine and make it more desirable for the potential customers.
Elle competes with Vogue and In Style magazine. Vogue circulates 1.25 million issues where Elle circulate with 1.1 million at the same time In Style has 1.8 million in circulation in the US. In the UK Glamour magazine is the largest Elle’s competitor with 500000 in circulation. Elle has just 200000 in circulation. Glamour focuses on fashion as well as high street fashion which Elle may focus on but not excess unlike Glamour. The prices are also different. Glamour costs £2 and Elle costs £3.80. It’s a large difference. These two magazines offers different themes and they are sold in different place but anyway they still competitors.
Meaning
Competition is important for every big companies. It means that one company is trying to work better than the similar one on the one potential market with one audience. For Elle magazine competition means that they need to attract as much customers and markets as it possible and aware more people to buy the magazine. They use different methods such as opening new lines such as "Elle Girl" for teenagers or "Elle decor" for other market. Also they try to attract more people to purchase the magazine with the bright advertisements for instance, on the billboards or on TV.
Purpose
The purpose of competition is better quality of the product all the time. The editors of the competitive magazines try to bring some innovations in the magazine and make it more desirable for the potential customers.
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