Demographics of the Target Audience P3(a-d)

All information I found in the media pack on the official Elle magazine's website.

a)Gender

Total audience of Elle magazine in2013 was 5644000 readers and 5088000 were women. That's obvious because 55% of information which we can read about in magazine is about fashion and fashion industries. This topic is interesting for females because clothes and fashion help them to express themselves in society and compete with other women. Some males are also interested in fashion industry but the number of them is much less than females. 

Because the potential audience is female the adverts in the magazine usually are about make-ups, beauty and health products, new fashion designs and so on.  Advertising companies also use statistics and media packs to identifying potential audience and link it with age and spending power and later they find the most suitable products and promote it in the magazines therefore they get more sales and more profit. 

b)Age

There is a comparison between different ages in percentage who read Elle magazine. Age 18-34 is 47.4%, 18-49 is 75.3%, 25-49 is 52.0%, 25-54 is 60.1%. As we can see from the statistic the greater number of readers are from 18 to 49 years old. This is the age of people who are responsible for themselves and who can earn money and buy Elle magazine. People who are 18-49 years old are interested in innovations and follow the advices and articles which are in fashion magazines. 

c)Lifestyle 

43.2% of readers of Elle magazine is single and 42% is married. This statistic helps editors of Elle magazine to write articles and to choose the main themes of the issues. 44.1% has children and 62.3% owns home. This information helps advertisements companies as well to promote their products in the right way. 

d)Spending power

The price of one issue of Elle Magazine is quite high £3-£4 per one copy. It's made to middle class of society who can spend money for luxury goods and buy expensive products which are promoted in elle magazine. 

Meaning

The specification of target auditory and its habits is vitally important for mass media product. That mean that they may be aimed for a special type of people and write articles and topics special for them and get more sales from that. 

Purpose

The mass media product has to be aimed to the potential market and segment it. If Elle magazine's editors know what their costumers want they may increase their profit and differentiate themselves in this competitive market. For instance, Elle magazine is aimed to the middle class people who can buy the magazine. This helps them to make a right price for the one issue and help to advertise right products and services in the magazine.