Elle Magazine is made to entertain people first of all. The target audience is potentially women that's why in Elle magazine we can find issues about health, fashion and psychology. Also in Elle magazine there are advertisements and promotions of different brands as lots of people worldwide read it and listen for its advices about fashion and brands.
b)Genre
Elle Magazine is gender specific. Its target audience is women 16-30 years old. Articles in the magazine is focused mostly on appearance and fashion trends. Advertisements in the magazine usually promote beauty brands and latest products of fashion lines.
c)Form
Elle is a magazine with millions of sales worldwide. But in the recent years while smartphones became more popular Elle magazine started to promote themselves as e-magazine. People can read it on some electronic devices or just in the Internet.
d)Style
The style of Elle magazine is made with main image in the front of the magazine and around the image there are main inscriptions with the main ideas in the issues and with the name of the magazine. Models are usually looking directly at the readers and make the contact with the audience to attract to buy the magazine. Main image is also bright and eye-catching. The colour of the name of the magazine always contracts with main colours on the front image to attract the attention of the potential customers. The girls who appear on the front cover of Elle magazine are always popular actresses, singers or models. Usually the give interviews or tells some stories to the Elle magazine and show women that they have similar problems and how to deal with them.
e)Content
The content in Elle magazine are based on fashion and beauty mainly. They contain style guides, advices about styles and make-ups. On the front cover Elle magazine usually has well-known actress, singer or model who can be fashion example to all women all around the world. Models usually do eye contact with the audience and attract them to buy the issue of the magazine. The quality of the main image is good with bright colours and beautiful focuses. Main themes of the issues usually contrast with the name of the magazine and it makes the front cover more attractive and brighter. Elle magazine has advertisements inside each issue. Mainly they promote new brands in fashion industry, perfumes, clothes, makeups and so on. Audience likes to purchase products which they have seen in the magazine because it’s something that interests them. The articles in the magazine usually are quite similar. Articles are written in one page with different images inside. The biggest articles are usually about lifestyle or psychological stories. This gives readers something to read and think about. Sometimes audience can relate their life with stories in the magazine and this helps them to solve some problems.
f)Meaning
When potential audience looks to the front cover of Elle magazine they see the model who is as normal person as other girls that makes women feel that they are beautiful as well and that ‘perfect’ people who are on the cover are similar to them. Also the models who are on the cover make eye contact with the audience therefore they could be seen as showing people what they could be like. Clothes which are on the models and inside the magazine usually are achievable to normal middle class of women who buy this magazine therefore audience feels better. We can find the examples of symbolic in Elle magazine. For example, models on the cover front and inside Elle magazine wear designer clothes and make up. This is symbolic because they show people that they can afford the clothes they wear compared to people who don’t wear this. It encourages people to buy this clothes they are wearing as someone they look up to are wearing designer clothes which encourage them to buy them. People try to look like models on the front covers.
Elle magazine use models to symbolise different cultures and this makes easier for their country to engage with the magazine. Also they translate their magazine into different languages and the potential audience can understand the meaning of the magazine and be interested in it.
g)Production process
All magazines usually are made similar. All of the issues pass one process. First of all they decide the date of publication and make a plan of the production process and the schedule of each day. That schedule has to be managed properly and always meet the deadline. The next step is decision making about the number of topics and main themes of the issues. When all topics are considered the journalists and photographers research the materials and make a new one. The research can be done with use of the Internet and news databases. Later, all facts in the articles have to be checked by sub-editors and they are making sure that all worlds are spelled in the right way. The next step is checking the page layout. Group of people check it and make it right. On this stage the advertisement in the magazine appears. Later they print one copy of the magazine and check if everything is all right and correct the spelling. The team who edit the issue keeps proofreading until every member is happy and all mistakes have been corrected. Later they print the magazine in special printing company. Each copy the printer prints is the final finished product. And the last stage is distribution. The printing company package all the issues and send them to a warehouse. From the warehouse, the magazines are then distributes and then sold to the public.
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