Distribution Channels P4(a), Advertising P4(b)

Elle is an international network which has 45 editions all around the world. Distribution channels is important for all international organisations to promote and distribute their product to the customers and get more profit from the sales. Well developed distribution channel helps to transfer product to the customer as soon as possible without delays.
Adverting of elle magazine helps to promote magazine and attract more people to purchase it. Elle magazine's advertisements are always bright and eye-catching.

Advertising 

Meaning 

Advertising is the way of promotion Elle magazine in some other media institutions such as billboard, Internet, TV or radio. Elle's advertisements is always bright and eye-catching therefore more people may see it and pay attention to the magazine. 

Purpose

Advertising helps to promote themselves between great number of people at the small amount of time. It persuades people to buy magazine and get their attention to the topics which they offer. Also advertising helps to differentiate Elle magazine from its big number of competitors. 

Distribution channels

Meaning

Distribution channel is the way of how the product transfer to the potential customers. Well developed channels help to transfer Elle magazine all around the world as quickly as it possible therefore their customers will be satisfied.

Purpose

Elle magazine is really competitive product that why they have to bring their product to the customers even quicker than other magazine or at the same time. As many countries order elle magazine as more popular they became. Customers usually don't want to wait therefore good ways of distribution guaranty the quicker publishing and delivery.