Legal and/or ethical issues P5(c)

Elle is a popular worldwide magazine. It has been involved in illegal activities few times but they were settled. Once, Coco Rocha threaten Elle Brazil in April 2012 after the magazine photoshopped an image of her that was to appear on the cover, so that it appeared as though the model was showing far more skin than she agreed to. The model submitted the following statement on her tumblr. "As a high fashion model I have long had a policy of no nudity or partial nudity in my photo shoots. For my recent Elle Brazil cover shoot I wore a body suit under a sheer dress which I now find was photoshopped out to give the impression of me showing much more skin than I...am comfortable with. This was specifically against my expressed verbal and written direction to the entire team that they not do so. I’m extremely disappointed that my wishes and contract were ignored. I strongly believe every model has a right to set rules for how she is portrayed and for me these rules were clearly circumvented."
French Elle also underwent further racism allegations following a feature that suggested that black celebrities were adopting a 'white style' with an ethnic twist. The editor had to issue a formal apology on a live French television show called Canal+.

Meaning

There is a significant importance of following legal and ethnical issues in the mass media (Elle magazine in particular). As Elle magazine is a multinational product it's always in media and people know everything about it. Every problems which Elle faces with during its operation exposes on display and their sells may be decreased. Also they may be faced with the problem of mixed messages in the magazine. For instance, in Elle magazine skinny is represented. All "idols" such as actresses and models are skinny and beautiful so all readers want to be like them. But at the same time in Elle magazine we can find articles where it says that "people should like you in the way you are and you don't have to change yourself". This means that they contradict each other and people may query the reliability their articles and sales again may be decreased. 

Purpose

The purpose of being clear in the articles and follow all issues is to differentiate themselves among competitors and increase the number of sales worldwide. Also lots of people follow the advices which are in Elle magazine it's a role model for them. They may control mass of people as mass media usually do therefore it's important to them to follow rules and prevent some kinds of revolutions and staff like that.